About KiddiPlay™
Connecting Families. Building Community.
Our Vision
To create a world where every family feels connected, supported and part of a thriving community.
We envision KiddiPlay becoming the trusted family lifestyle membership that brings people together, helping children, parents, carers and communities build meaningful relationships, share experiences and create lasting memories.
Our Mission
To connect families through inspiring experiences, trusted resources and inclusive communitiesthat help every family learn, play, grow and belong.
KiddiPlay exists to reduce isolation, strengthen family relationships and make it easier for families to discover opportunities to connect—with each other, with their local communities and with the world around them.
We believe every child deserves friendship, every parent deserves support, and every family deserves a village.
Through technology, partnerships and community, we are building that village—one family, one activity and one meaningful connection at a time.
Our Purpose
Connecting Families.
Building Community.
Our Promise
We will create an inclusive, welcoming space where every family feels seen, valued and empowered to make meaningful memories together—regardless of ability, background, culture, faith or circumstance.
Our Belief
When families connect, children flourish.
When communities connect, everyone thrives.
The Challenge We're Solving
Children spend more time indoors
Parents feel overwhelmed
Grandparents feel disconnected
SEND families often feel excluded
Communities don't know one another
Local activities are difficult to discover
Parents want connection—but don't always know where to find it.
Meet Play CEO Niamh
Our youngest team member and Play CEO! Niamh shares her favourite books, activities, and recommendations in her very own corner of KiddiPlay. Because who better to know what kids love?
Visit Niamh's Corner